Beautifully crafted wines with people that shine.
WELCOME TO ALUMBRA CELLARS, A FAMILY-OWNED WINERY
Our vineyard near McMinnville was planted in 2005 by our father, Baudelio Rodriguez, an immigrant from Durango, Mexico, whose hands worked this soil long before wine ever filled our bottles. Today, Alumbra is proudly led by his daughter, Elena Rodriguez, one of the few Latina winemakers in the Pacific Northwest.
More than a winery, Alumbra is a celebration of Latino heritage, family, and Oregon roots. Our name means “to shine” — and everything we do honors that light: our ancestors, our land, and our community.
OUR FAMILY’S JOURNEY
In the 1970s, Baudelio came to the United States seeking opportunity. After settling in Oregon with his wife and raising a family, he purchased land in Dayton in 1996 — a plot of promise that would one day become Alumbra Cellars.
By 2005, rows of Pinot Noir and Pinot Gris vines were planted, and our family's story took root in the Willamette Valley wine community. Elena, driven by a desire to carry her father’s vision forward, took over operations and became a first-generation winemaker — merging tradition, innovation, and cultura.
OUR MISSION
Alumbra exists to tell a new story in wine — one where immigrant grit, Latina leadership, and deep love for the land all come together in every bottle. We're here to make space for voices like ours and to reflect the vibrant diversity of the land we farm.
Whether you're sipping our wine under the Oregon sun or pouring it at your family table, you’re part of that story.
SUSTAINABLE FARMING PRACTICES
As a sustainable vineyard in Oregon, we farm with intention — respecting the land that sustains us. We use minimal intervention, hand-harvest our fruit, and cultivate biodiversity in our vineyard to ensure longevity for future generations.
Our practices reflect our values: stewardship, care, and resilience.
CELEBRATING OUR MILESTONES
Since our first harvest, Alumbra Cellars has grown from a local dream to a celebrated name among minority-owned wineries in the Pacific Northwest. We've been featured by Travel Oregon, Wine Enthusiast, and local publications for our unique perspective and commitment to cultural authenticity.
PRESS & MENTIONS
THE PEOPLE BEHIND THE WINE
We are a small, multigenerational team — family, friends, and neighbors who work together to bring you something meaningful.
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Born and raised in Yamhill County, Elena graduated from Dayton High School and went on to graduate from the University of Oregon. She is the President & Winemaker of Alumbra Cellars, as well as our viticulturist. She has continued her education in the Wine Studies program at Chemeketa Community College.
Elena's vision is to share two important aspects of her life through Alumbra Cellars: her Mexican roots and her love of being Oregon-born.
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Mario grew up in Gaston, Oregon, where he graduated in 1989. He holds a Bachelor of Science in Business Administration with a focus in Finance from Portland State University.
Mario is in charge of all vineyard operations and has developed strong relationships with our vineyard crew to get the job done out in the field. He is also an avid golfer when he is not walking through the vineyard. He spends his time out in the vineyard — because there is always something that needs to get done.
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Leo leads our business development efforts. He is involved with our sales contracts, compliance, and manages our wine club. He is a Dayton Alumni who graduated in 2000 and attended Oregon State University in Corvallis, where he received a Bachelor of Science in Business Administration with a focus in Accounting.
Leo is married and has three boys who love to spend time at the family vineyard, working, eating grapes, and riding around on the Kubota. You can find Leo during harvest every year loading trucks and delivering fruit.
